Since 1991

For three decades we have opened the German-speaking market for international brands, as practitioners, not theorists.

Who we are

Our consultants are practitioners from the respective countries. They know their home market and have a large network that allows them to achieve goals quickly, cost-effectively and pragmatically.

SARATOGA was founded in Germany in 1991. Since then, the founder, Klaus Böde, has established and managed consulting firms in France, Germany, and Switzerland, successfully launching numerous companies and brands in the German market.

Our work focuses on sales development, partner acquisition, and practical problem-solving, addressing permits, conflict resolution, and temporary management assignments.

1991Founded in Germany by Klaus Böde
30+Years opening the DACH market
50+Retail stores opened in prime locations
4Core industries we know inside out
Industries

Four sectors where we are deeply at home.

01

Food industry

QSR, bakery and food concepts, from the first store to a full franchise roll-out.

02

Retail, especially fashion

Boutiques and store networks for international fashion and accessory brands.

03

Cosmetics industry

Beauty and personal-care brands entering the German-speaking market.

04

Services sector

Service and fitness concepts scaled across the DACH region.

Ready to talk about your next market?